What is Jute?

Known as the "golden fiber" due to its silky sheen, jute is strong, durable, and biodegradable. Its coarse texture adds a rustic charm to products like bags, home decor, and even art pieces. Jute's versatility and natural strength have made it a staple in Indian handicrafts, symbolizing simplicity and connection to the earth.

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Overview

  • History

    Known as the "golden thread of the earth," jute carries with it stories of ancient fields and rural craftsmanship, spun by hands that have long shaped its rugged fibers into life’s essentials.

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  • Making Treasure

    This humble, golden fiber blooms into artistry under skilled hands—rough, raw strands woven into elegant bags, rugs, and accessories, embodying simplicity and grounded beauty, all while staying true to the earth’s natural rhythm.

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